Qui Sommes-Nous | Histoire & Valeurs – Couleur Safran

My story

My story has its origins in childhood , driven by my attraction to beauty and the exceptional. From then on, I turned to cosmetics studies and spent many years working with major brands such as Dior, Hermès, Lancôme and Shiseido.

Over time, my thirst for creativity and my desire to take on new challenges became obvious: to create my own unique universe.

This is how my boudoir was born, a place where everyone can stop for a break, for the pleasure of discovering:

Our artisanal ranges of home fragrances, made in France;
An exclusive and unique collection of perfumes, with rare and enveloping essences;
And many other treasures...

I attach great importance to fair prices and the quality of my products, because we should all be able to consume what is good, beautiful and attractive.

A piece of the dream that everyone should have access to: this is the concept of our store.

The origins of Grasse, capital of perfume - Listed as a UNESCO World Heritage Site

In the 16th century , Grasse was primarily known for its leather tanning and glove-making expertise. But the methods used at the time were particularly unpleasant: artisans used urine and excrement to treat the hides, which gave off strong odors.

One day, a craftsman had the idea of dipping his gloves into a perfumed essence . This gesture marked the beginning of a new boom for the city. From then on, the perfume trade developed in the area, and many craftsmen began to specialize in distilling and perfumery .

At the end of the 16th century, the demand for perfumed products exploded. The first factory dedicated to this production was opened, to the delight of the court of Versailles, which at that time was seeking to mask unpleasant odors. Little by little, the master "glove makers" abandoned tanning to devote themselves entirely to perfumery and the cultivation of aromatic plants, thus becoming true master perfumers .

Faced with this growing demand, new plantations appeared. While in the 16th century the fields of Grasse were mainly composed of lavender , orange blossom , tuberose and pistachio , the 17th century saw the flowering of new emblematic crops: mimosa , violet , rose and especially jasmine , which over time became one of the olfactory signatures of Grasse.

Nowadays...

In 2016 , a new turning point was written for this emblematic city. In May, the House of Dior inaugurated the prestigious Château de La Colle Noire and at the same time launched a perfume in homage to the legendary Rose de Mai , symbol of Grasse.

A few months later, in September, it was the LVMH group's turn to open the doors of Fontaines Parfumées , a majestic 17th-century country house of over 1,000 m². This is where two major figures in contemporary perfumery settled: François Demachy for Dior and Jacques Cavallier for Louis Vuitton.

Today, Grasse is recognized as the world capital of perfume . It alone accounts for more than half of France's production of raw materials for perfumery, aromas, and cosmetics, thus perpetuating a centuries-old heritage while remaining part of the modern age.